"Choke-ovich"
Yes I made that up probably with about 500 other people independently.
Poor Novak was cruising with the confidence of a 20 year-old who knew no fear. But then when he was up 40-0 with three set points the Fed Factor crept in. Filled with the enormity of the situation and steady play by Federer (note to Tennis Week: please limit your description of him as "the Swiss stylist" to once per article) and he wilted.
And that's why we watch. While they play the game at a higher level.....they're just like us