End of the Recession – is it just Me?

Is it just me, or was the Sunday Times packed with ads this weekend?

No one can predict the future. But the collective efforts of pundits media-wide generally get it right. In 2008, by April, news media outlets were falling all over themselves trying to use more catastrophic terms for the coming apocalypse - but did we pay attention?

Of course not. We are too wedded to the current trends and since the trends had been up up up at that point, to call the top of the market was just hubris. I wish I had some of that hubris. But here’s my point: it’s human nature to try and read the tea leaves and follow the path that has gone before. Which brings me to the current recession (you remember, the worst since the Great D). Most of you are still thinking things are bad - real bad. And maybe they are (take employment for example).


But the signs that this recession is swinging upward are surrounding us. So the question is….how long will it be before YOU accept this and get on board? One thousand and one studies have shown that aggressive marketers during recessions emerge with greater market share and sales and profits. You’ve been through this before too. You’ve seen it before. How much more time will you wait on the sidelines? When it feels safe, it’s too late. Is it just me?